Wednesday, November 30, 2011

Do we care what we consume?



            Do you ever feel like you are constantly doing something? Do you constantly feel like you never have a minute to sit down and relax? I know that I feel this.  In the world today, we are always doing some type of errand, working, or cleaning.  Most people, including myself, are exhausted at the end of everyday or even sometimes during the day.  In order to keep our bodies awake and running, there are products that give us a little boost when needed.  Monster energy drinks are one of many products that do just this.  So if you’re a college student that has multiple exams to study for the night before, Monster energy drinks usually become your best friend and help you keep your eyelids from shutting.
            The workers for Monster energy drink say that Monster is a lifestyle in a can.  Most companies spend their money on promoting the company through billboards, commercials, and radio promotions.  For Monster, they do none of this.  They allow athletes, bands, and their fans to wear their clothing to promote their product.  Like most companies, Monster has competitors.  Red Bull is probably the number one competitor in the field of energy drinks.  Although most people think that they do the same thing, the two companies do make different products.  Red Bull only comes in one flavor, either sugared or sugar-free.  Monster has approximately 25 different flavors, each having its own unique flavor.  Some of them have espresso mixed in the flavor while others have java coffee in them.  In my eyes, having a variety of different flavors makes Monster a better company than Red Bull.
            There have been times in my life where I have to stay up very late after a 10-hour workday and study for 3 exams the next day.  When this happens, I rely on a Monster energy drink.  From my experience, they really do work and do what I need them to do, which is keep me awake longer than my body would allow me to if I didn’t drink the can.  With the multiple flavor choices, I can choose what I’m in the mood for, unlike if I was to choose a Red Bull and be stuck with one flavor.  Energy drink companies realize how busy the average American is.  By knowing that the average American is usually exhausted, they realize that Americans need something to give them a boost. 
            Some people may argue how bad energy drinks are for you.  With each can containing approximately 200 calories and about 50 grams of sugar (depending on the flavor), some can argue that it is not the worst thing to consume and people take worse thing into their bodies.  Although we all know they are not the best things for our bodies, we still continue to purchase this product and the producers know this.  The producers realize that even though American consumers know how bad this can full of deliciousness is, consumers will still purchase their product and keep them in business.  This drink almost becomes like an addictive drug.  Once you intake it, you keep going back for more.        

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